Campaigns that do the ground work Win.

Good things happen when the right people are in elected office — and the right ideas get community support.

Whether it's a first-time candidate, a re-election, a ballot initiative, or an IE, you must have a balanced, 30,000-foot view strategy for field (canvassing door to door, phonebanking, and texting), targeted digital, direct mail, and cable/broadcast TV to achieve victory. We've seen too many good candidates lose because their consultants exclusively focus on the more glamorous forms of paid comms at the expense of everything else. We know how tough it is to raise enough money to run a serious campaign, and we guarantee that we will only recommend spending what and where is absolutely necessary to win.

"It's too much work! There are too many moving parts! This takes forever! Wait, we also have to speak with NPP voters?"

Absolutely right. If you want to win, you must have a strong and omnipresent ground game. We believe in relentless voter communication: face-to-face at the voter's front door, over the phone, and via text. We also believe in leaving voicemails. You would be surprised how many people read the generated transcripts and how many of those voters call and text you back. No other platform can substitute for human-to-human contact.

Creativity is entirely subjective.

True story. But it really helps when voters can personally relate to the message. Our preferred approach is to stay grounded and focus on the specific issues facing the community. Stay true to the facts, keep it positive for as long as we can, include some humor if possible, and remember — you're reaching out to people, not to a bunch of numbers on a spreadsheet.